ABOUT US
Deon Kitching
WELCOME FROM DEON KITCHING CEO
I am South African by birth, with a deep love for my country and the extraordinary opportunities it offers travelers at every level.
I founded the company in 2001. What began as a personal passion for travel and photography has grown into a business dedicated to curating, customizing, and managing tours that share South Africa's natural beauty, exquisite wildlife, cultural diversity, and rich history.
In a world where humanity faces challenges that call on us to join hands in upholding human dignity and protecting our natural and environmental resources, travel is a powerful force for good.
I invite you to partner with Embrace South Africa Tours, offering your clients Exploration, Education, and Transformation through our Beautiful Mix, Deep Connect, and Broadening Horizons collections.
OUR VISION
Our vision is to create authentic South African immersive travel experiences that go beyond sightseeing, connecting hearts, building understanding, and creating lasting relationships to broaden perspectives, deepen understanding, and inspire positive change in both visitors and the communities they encounter.
OUR MISSION
Our mission is to work in partnership with travel advisors, tour operators, educational institutions, faith communities, and group leaders to curate journeys that include South Africa's landscapes, wildlife, cultural heritage, history, aimed at creating authentic and meaningful travel experiences that will inspire and transform people.
Choose us for an unforgettable travel experience.
Discover the heart and soul of South Africa like never before.
