PRIVACY POLICY
PRIVACY POLICY – EMBRACE SOUTH AFRICA TOURS
Effective Date: June 1st, 2025
Embrace South Africa Tours is committed to protecting your privacy and ensuring that your personal information is handled in accordance with the Protection of Personal Information Act (POPIA), No. 4 of 2013. This policy outlines how we collect, use, store, and safeguard your personal information.
Purpose of this Policy
This Privacy Policy explains:
What personal information we collect
How we collect and use it
How we protect it
Your rights regarding your personal data
Definition of Personal Information
Personal information refers to any data that identifies you directly or indirectly, including your name, ID or passport number, email address, phone number, location, travel preferences, and other information required for travel services.
Information We Collect Directly
We collect personal information you voluntarily provide when you:
Make an inquiry or book a tour
Subscribe to our newsletter
Complete a form or survey
Communicate with us via phone, email, or our website
Information Collected Automatically
We may automatically collect certain information via cookies and analytics tools, such as:
IP address and device type
Browser and operating system
Pages viewed and browsing behavior
This helps us improve website performance and the user experience.
Lawful Basis for Processing
We process your personal information under the following lawful grounds:
To fulfill a contract (e.g., travel arrangements)
With your consent (e.g., marketing communications)
To comply with legal obligations
For legitimate business interests (e.g., improving services)
How We Use Your Information
Your personal information is used to:
Respond to your inquiries
Facilitate bookings and travel services
Send important updates or promotional content (only if you opt in)
Improve our website and offerings
We will never sell or rent your personal data to third parties.
Sharing Your Information
We may share your personal information with trusted service providers (e.g., hotels, transport partners) solely for the purpose of delivering your travel services. All third parties are required to maintain the confidentiality and security of your information in line with POPIA.
Links to External Websites
Our website may contain links to other websites. Embrace South Africa Tours is not responsible for the privacy practices or content of external sites. We encourage you to read their privacy policies.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purpose it was collected for, or as required by law. When data is no longer needed, it will be securely deleted or anonymized.
Data Security
We implement reasonable technical and organizational security measures to protect your personal information from loss, misuse, unauthorized access, or disclosure. However, no internet transmission is completely secure.
Your Rights under POPIA
You have the right to:
Access the personal information we hold about you
Request correction or deletion of inaccurate or outdated information
Object to the processing of your data in certain cases
Withdraw consent for marketing communications at any time
To exercise your rights, contact us using the details below.
Information Officer Contact
For any questions about how we process your personal data or to exercise your rights under POPIA, please contact our Information Officer:
Embrace South Africa Tours
Email: info@embracesouthafricatours.com
Phone: +27 (0)82 5524 082
Website: www.embracesouthafricatours.com